About us

Our products

Our product range includes straight and compound fertilizers, tailor-made NPK fertilizers, trace elements, biostimulants, organic and organo-mineral fertilizers, PG-mixes, and a small range of products for landscaping. Through strategic partnerships and a strong distribution network, the company has expanded its reach to different continents, catering to a diverse range of agricultural markets worldwide.

Our mission

Through in-house R&D and, efficient production processes and careful sourcing, Anorel strives to maintain competitive pricing while upholding the highest standards of product quality and performance.  As a family-run business, we emphasize personalized service, long-term relationships, and a deep commitment to our customers' success.

Our vision

As a family business, Anorel prides itself on fostering a culture of trust, dedication, and continuity. We believe in the unique advantages of being family-run. This includes making swift decisions, maintaining long-term relationships, and upholding our values across generations.

Anorel is committed to sustainability in the fertilizer industry. Since 2020, we have been researching sustainable fertilizers to offer environmentally responsible products. We are dedicated to pioneering methods and products that minimize environmental impact while maximizing crop productivity. Our goal is to lead in sustainability, ensuring our operations and products contribute positively to the environment and society.

International activities

With Anorel’s global presence across five continents, we provide products worldwide through regional independent distributors.

Since 2000, Anorel has been operating with its South African-based subsidiary, Anorel (Pty) Ltd. In 2019, we established a permanent office and warehouse near Cape Town. Currently, with a local team of 7 staff members, Anorel (Pty) Ltd. imports through all three international ports of South Africa. We cover the country with multiple strategically located warehouses. In July 2023, Anorel (Pty) Ltd. formed a joint venture with Manuchar, a Belgian company specializing in maritime logistics and global distribution of chemicals. This collaboration focuses on emerging markets, combining Manuchar's network and resources with Anorel's fertilizer expertise. This enables us to better serve the agricultural sector in Southern Africa.